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In a context in which some companies are becoming the beacon that guides the new lines that will define the economic development of the future, having the best team to move towards greater prosperity is essential. At least that's what BBVA believes, which also considers innovation essential to offer customers increasingly personalized services. Because the goal is clear: to be their first choice and trusted partner.

Surrounding itself with the best talent has allowed this entity to accompany – thanks to a team of specialised professionals – individuals and companies in their projects. All through a close and differentiated experience adapted to their needs with innovation as the central axis.

But to make all this possible, in addition to attracting talent, its commitment has been to retain and retain the professionals who make up the bank. A loyalty that they have implemented through strategies that have revolved around four points. The first, by providing itself with the best talent for its different areas: in areas such as data or artificial intelligence, they have more than 5,500 specialists. The second point is to take care of employees – especially those who have a more direct relationship with customers – by providing them with continuous training and accompanying teams with the figure of the manager to lead changes and be able to anticipate what is to come as a partner. The third point is linked to personal and professional development based on policies based on meritocracy, empowerment and trust.  Finally, BBVA has opted for a culture of diversity and inclusion and flexible ways of working.

Keeping this in mind for professionals is for BBVA, which will make it easier for companies to grow and face challenges in a context of technological disruption such as the current one. A fact that has led them to be recognized as the most attractive bank to work for in Spain, according to the study 'Randstad Employer Brand Research'), as well as to receive the Gallup Great Workplace Award for creating an exceptional work environment.

The importance of synergies for the new economy

BBVA is participating in Barcelona New Economy Week to discuss the importance of betting on innovation and talent for the growth of companies, and has highlighted how this type of meeting is very enriching. They offer the opportunity to value one's own experiences, allow us to learn about other ways of doing things to move towards the new economy, and generate synergies. Something that the entity has always been committed to through its open and collaborative vision, and which has led them to be in permanent contact with companies, universities, accelerators or startups with the aim of creating synergies.

As for Catalonia, the entity has pointed out that it has always stood out for being the epicenter of innovation and talent. With the BNEW initiative, they once again offer the possibility for companies to join a meeting from which new ideas can emerge to continue having a positive impact on society and the economy. This will allow us to look to the future with optimism.